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LTV / CAC calculator

Estimate LTV, LTV/CAC ratio, and CAC payback from ARPU, gross margin, churn, and CAC.

Input and settings

How to use

Estimate LTV, LTV/CAC ratio, and CAC payback from ARPU, gross margin, churn, and CAC.

  1. Enter or paste the source data.
  2. Adjust only the options you need.
  3. Run the tool, verify the result, then copy or download it.

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